Analysis of Product Quality, Service Quality, and Customer Satisfaction at Waroeng Special Sambal "SS” West Jakarta

This study aims to analyze the effect of product quality and service qualityon customer satisfaction at Waroeng Special Sambal customers in WestJakarta. The variables used this are servicequality as exogenous, endogenous. Thesample selection probability sampling method with incidentalsampling technique sample were 120 respondentswho West Jakarta. Thedata processing is Structural Equation Modeling (SEM)method using IBM AMOS 22 software.The results indicate that has a positive andsignificant on an estimated value of0.302, where these prove food beverage products atWaroeng produce from their customers. Thenthe following show Service Quality Customer Satisfaction of0.503, services provided by theemployees or facilities have resulted insatisfaction